A Different Approach to Neighborhood Branding
in the East End
THE EAST END'S WALKABLE SIGNAGE
East Enders have an additional navigation option to get around in their 'hood: Looking down, rather than up, to verify what street they are on and making sure they are turning in the direction they need to go. -- Looking down at the pavement in front of their feet, that is, rather than their smart phones. In Midtown and on stretches of redone Westheimer pedestrians are blessed with that sort of sole-level navigational aid too, but there it is in the form of tiled blue-and-white street name markers. As a nod to history, apparently, though the original mosaic street name signage was embedded into the curbs.
In the East End, the aesthetic aspirations are a notch higher. Not only are the street names engraved in the concrete pavement of sidewalks and bike lanes, these pathways through the neighborhood are also adorned with the East End Management District's medallion for good measure. Newly town-housed East Enders are reminded on every corner that they are now denizen of an up-and-coming neighborhood that has its very own logo, if not a banner. They get to celebrate their newly-acquired local identity and pride of place. As long as they duly practice walkability and pound the pavement, that is ... on their way to Mama Ninfa's or El Tiempo, and a number of other culinary and other attractions along Navigation Boulevard, or on the way to the market on the Esplanade on Sundays.
|Bienvenidos a la Taqueria de Doña Maria|
Mama Ninfa's Original Restaurant on Navigation Blvd.
|MERIDA MEXICAN CAFE - "MUCHO BUENO"|
|Colorful Boulevard Fowl|
|Hangout area on the Esplanade|
|Laurenzo's El Tiempo Cantina on Navigation|
|NAVIGATION AT DELANO - EL TIEMPO'S THEMED YARD|