Tuesday, February 16, 2016

On pitching pies ... Express your what?


PIE IN THE SKY HOUSE


You Pie pizza restaurant logo (Houston Skyhouse location)
1625 Main St, Houston, TX 77002
... Your inner pizza, of course. - Huh?!
And while you are at it, 
channel your Italian ancestors, too ... with pizzazz

Red pie emergency 

Second-guessing the pizza pitch: To be sure, the logo is colorful, and that's always better than drab, but the pinky-red circle on the sideways spade evokes tomato soup, rather than pizza, and the "express" metaphor would have been more fun for a fresh juice stand ... like ... express your love for juicy mangoes. Or, if pizza it be, it could have been exploited for the connotation with fast delivery. As in "Pie-in-the-Sky Express". 

Express your inner pizza at the Skyhouse (3/17/2016 photo)
Express your inner pizza at the Skyhouse (3/17/2016 photo) 
Or why not simply go Hallmark and cheesily incant "Express your love with pizza". That might at least have helped with dough-deprived diners on Valentine's Day. By raising a fast-casual pizza date to the level of posh; -- not to mention one consummated at the original Houston SkyHouse. 

A real scoop. Gelato-licking good. 


MORE OPPORTUNITIES FOR CLEVER 
RESTAURANT CONCEPTS ARE ALREADY BECKONING 
AT THE  NEXT ITERATION OF SKYHOUSE  

WULFE & CO Restaurant / Retail Leasing Banner at Downtown Construction Site
Restaurant space at the next Skyhouse 
Express your inner pizza
Express your inner pizza 







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