Wednesday, September 23, 2015

State of the Start-up at Lamar River Oaks (branding and signage critique)

3266 Westheimer Rd, Houston, TX 77098 

State of  _____ what? 



State of Grace does not equal state of the art in restaurant design. Those in charge of the Georgia company's local project at the Lamar River Oaks have just proven as much: by installing signage on the rounded end-cap of the historic shopping center that does not come in full view either way on Westheimer.

Coming from the West, it's State of; coming from the East it's Grace. That's a graceful name for a restaurant, to be sure, but there is already a namesake on Kirby, -- named to honor a beloved member of the Carrabba family: La Nonna.


Carrabba's got it right:
Graceful signage in vibrant color faces northbound traffic on Kirby Drive 

Grace's Restaurant 3111 Kirby Dr, Houston, TX 77098
Carrabba's Restaurant  in Upper Kirby named for Granny Grace 
On Westheimer the full State of Grace is displayed only to the students of Lamar HS when they hang out at the corner of Eastside Street at their recognized school's LED sign. Those youngsters will hardly be the targeted clientele.

State of Grace Restaurant 3266 Westheimer Rd, Houston, TX 77098
State of Grace Restaurant 3266 Westheimer Rd, Houston, TX 77098

 Lamar HS LED sign on corner of Eastside



If the full-of-grace restaurant concept from Georgia wants to be recognized one day, too, it would do well to start with signage that doesn't face away from their potential River Oaks customers when they pass by on Westheimer in either direction.

The shopping center signage has done its job well for decades. 


Lamar River Oaks Shopping Center signage in large and prominent lettering facing West
(and East on the other side) 

WHAT ELSE IS AT LAMAR RIVER OAKS AND NEARBY? 

Shops at Lamar River Oaks 
Regions Bank and St John's Church 

St. John the Divine Episcopal Church

St. John the Divine Church 
Westheimer at River Oaks Blvd.

St. John the Divine Episcopal Church 2450 River Oaks Blvd, Houston, TX 77019
St. John the Divine Episcopal Church 2450 River Oaks Blvd, Houston, TX 77019

MORE LAMAR HIGH SCHOOL PICS  


Ned S Holmes Performance Hall on Campus of Lamar High School
Ned S Holmes Performance Hall on Campus of Lamar High School (Sep 2015)
Relief: Image of State of Texas on Facade of Ned Homes Performance Hall 
Holmes Performance Hall at Lamar HS 

Lamar High School - Frontal view across the green on Westheimer 
Mirabeu B. Lamar High School - HISD - Texas Recognized School
Lamar High School  Signage- Recognized HISD School
Corner of Westheimer and Eastside 

 




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